THE ULTIMATE 3D INTERACTIVE EXPERIENCES
We worked with a leading sofa manufacturer on their Thomas Lloyd range. Our team of modellers, coders, and interactive designers were asked to create a 3D configurator.
This project required high-quality models as the basis for a dynamic interactive experience.
Our agile project process, in conjunction with our design development team, developed a look and feel that will enhance the user experience. We designed a unique and well-considered layout and interface, with animations and transitions.
The Thomas Lloyd configurator required a series of shaders to reflect the products material attributes. Our team refined the finishes with the client, 17 finishes made up of three specific colours, reflective and bump properties.
Our 3D scans, combined with the physical material samples, were analysed and the shaders were adjusted accordingly.
“The task of being able to visualise and render Thomas Lloyd furniture as realistically as possible in 3D and to enhance the customer experience online is not an easy one. We approached it with a degree of apprehension. Our fears were soon put aside. From our initial meetings, it was clear that Do Digital ‘got it’. The whole process, from initial product and leather scans, through to accurately detailed full 360 models and configurator, was made as painless as possible by the proactive approach and professionalism of the Do Digital team.”
Russel Jones, Creative Director